Auntie Anne's

From pretzel fan to pretzel boss — own an Auntie Anne’s.
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About the Franchise

Auntie Anne’s presents a promising franchise opportunity in Australia, aiming to become a leading brand in the fresh, hot snack market.

The Australian rollout plans include opening 60 stores nationwide within several years, targeting high-traffic areas such as shopping centres, transport hubs, and entertainment venues.

The brand offers flexible store formats from small kiosks to larger retail spaces.

Franchisees benefit from strong support including site selection guidance, training, operational assistance, marketing resources, and access to a proven global business model focused on quality and customer experience.

How the Franchise Started?

Auntie Anne’s, the world’s largest hand-rolled soft pretzel franchise, was founded in 1988 in Pennsylvania, USA, by Anne F. Beiler and her husband Jonas.

The brand grew from a farmers market stand to an international franchise with more than 1,200 stores worldwide.

Auntie Anne’s is renowned for its freshly baked, hand-rolled pretzels and has become a beloved snack brand globally.

In 2025, the franchise made its Australian debut, launching its first store at Westfield Parramatta in Sydney, led by master franchisees Yu-Jin Lee and Johann Wong.

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FAQs

The estimated investment for a standard store is AUD 350,000 to AUD 600,000, inclusive of fit-out, training, and initial fees.

Franchisees should have minimum liquid capital of around AUD 200,000 and the ability to finance the remainder.

Ongoing fees include a 6% royalty on gross sales and a 2% marketing levy, which contributes to brand advertising and promotions.
While hospitality or retail experience can be helpful, it’s not a strict requirement. Auntie Anne’s looks for franchise partners who are hands-on, customer-focused, and business-minded.

The brand provides all the necessary operational and management training to help new franchisees succeed, even if they come from outside the food industry.

Many of Auntie Anne’s most successful franchisees started with backgrounds in corporate, sales, or management, and thrived by following the proven systems and maintaining strong team leadership.
New franchisees undergo thorough training covering hand-rolling pretzel techniques, food safety, store operations, customer engagement, and business management.

Ongoing support involves mentoring, operational reviews, marketing strategies, and continuous updates adapting best practices to local market preferences.
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