Baskin-Robbins Australia has taken out the coveted Best Menu Innovation – Limited Time Offer title at the QSR Media Awards 2025, celebrating the brand’s creativity and success in capturing customer attention. The award recognises standout achievements in product development and marketing among Australia’s leading quick-service restaurant (QSR) brands.

The winning innovation was the launch of the Brookie Range — a dessert collection combining the fudgy richness of brownies with the chewy crunch of cookies. The limited-time range, featuring The Brookie Sandwich, The Brookie Pie, and The Loaded Brookie, was launched under the “BR Bakehouse” campaign on 4 September 2025, running until the end of November. The campaign resonated strongly with customers seeking indulgent yet novel dessert experiences.

With around 78 stores nationwide, the globally recognised ice cream and dessert chain continues to strengthen its footprint across key markets. The brand sells more than 560,000 scoops of ice cream each month and plans to open 20 new stores in the next year, focusing on Queensland, Western Australia, and expanding further into New South Wales and Victoria.

Financially, Baskin-Robbins Australia is backed by Palm Oasis Ventures, a joint venture between the Galadari Brothers Group (80%) and Dunkin’ Brands Group, Inc. (20%). The partnership has supported sustained investment in innovation, local marketing, and franchisee support, helping the brand maintain solid performance across its store network.

This recognition from the QSR Media Awards reinforces Baskin-Robbins’ position as a leader in Australia’s dessert and ice-cream franchise sector. By combining global expertise with local innovation, the brand continues to deliver creative menu experiences that delight customers and strengthen franchise success nationwide.

(source: QSR Media)