One of Australia’s most popular bakery chains, has officially opened its newest location at Casey Central, marking a significant step in its growing Victorian presence. This exciting Casey Central store opening follows the brand’s major Melbourne production expansion in March 2025, where Breadtop introduced advanced Japanese machinery to enhance operational efficiency and maintain consistent delivery of high-quality baked goods across its network.

With these upgrades, Breadtop is better positioned to support its more than 70 stores nationwide, powering continued franchise growth and ensuring reliable supply to franchise partners.

Founded in Box Hill, Victoria, in 2002, Breadtop has grown into a leading Australian bakery franchise with HACCP-certified production facilities in Melbourne, Sydney, and Brisbane. The recent Melbourne upgrade reflects its commitment to innovation, pairing automation with artisanal craftsmanship to deliver top-tier products to stores. Recognized recently as Australia’s top-rated value bakery brand, Breadtop continues to strengthen its competitive edge in the bustling bakery sector.

For aspiring business owners, Breadtop offers a strong franchise investment opportunity, with an initial investment starting from around $370,000. This investment covers franchise fees, equipment, inventory, and working capital. Franchisees benefit from comprehensive bakery training and support, as well as a dependable franchise supply chain reinforced by the new Melbourne facility upgrades.

The new Casey Central store will deliver Breadtop’s signature fresh and delicious bakery items, further enhancing the brand’s local presence and bolstering its leadership in the Australian bakery franchise sector.
(source: Breadtop)

While Breadtop continues to invest in physical expansion and manufacturing capacity, franchise-led models are also gaining momentum across Australia’s bakery industry. Bakers Delight’s recent growth strategy offers insight into how franchised bakeries are strengthening their networks and planning for sustained growth through 2026.