Iconic Australian bakery café brand Ferguson Plarre Bakehouses has launched a compelling new franchise incentive program, giving prospective owners a rare opportunity to join the family-owned baked-goods staple without paying the usual $35,000 opening franchise fee.
Under the promotion, the opening franchise fee is removed for all new or existing Ferguson Plarre locations whose contracts are completed by 30 June 2026.
Additional benefits included in the package:
A 10-year franchise agreement, doubling the usual 5-year term.
A 12-week launch marketing & bakery product promotion program to drive initial foot traffic and brand awareness, including special product promos, sampling, giveaways, and pricing promotions.
No royalties or marketing fees during the promotional period.
This offer is open to both new franchisees and those purchasing existing Ferguson Plarre stores. Applicants must pass the standard franchise selection criteria and cover training costs.
By removing the upfront franchise fee and extending the term, Ferguson Plarre is easing one of the biggest barriers to entry for entrepreneurs. Coupled with marketing and training support, the initiative positions the bakery chain as one of the most accessible franchise opportunities currently available in Australia.
(source: Ferguson Plarre)
