Cold Rock

Smash Into Success with Cold Rock
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About the Franchise

Cold Rock offers an engaging, low-complexity ice cream franchise model focused on customizable treats in high-traffic shopping centers and community locations.

Franchisees benefit from a household name, centralized supply chains, flexible store formats, and strong seasonal demand.

The interactive “Choose It. Mix It. Smash It.” concept drives repeat business from families and social groups.

Investment details (AUD):

– Franchise investment starts at: AUD 79,990 + GST (excludes shop build/fit-out costs)
– Total investment range: AUD 250,000 – 500,000+ (depending on location/size)

How the Franchise Started?

Cold Rock Ice Creamery was founded in 1996 in Aspley, Queensland, as Australia’s first interactive ice cream experience where customers choose flavors and mix-ins to “smash” their custom creations.

Acquired by Franchised Food Company in 2009, it grew to over 100 stores nationwide by emphasizing fun, family-friendly dessert experiences with 30,000+ combos including cups, cones, cakes, shakes, and tubs made from 100% Australian-sourced milk.

Despite some store closures in 2019 due to costs, Cold Rock remains a beloved local brand with 25+ years of proven operations.​

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FAQs

Franchise fee starts at AUD 79,990 + GST; total investment AUD 250,000–500,000+ including fit-out.

Low entry for ice cream sector with high ROI potential in family locations.
Must be Australian citizen or permanent resident; owner-operator model preferred.

No prior experience required; passion for fun customer experiences sufficient with full training provided.
Comprehensive training on interactive service, product prep, operations, and business management.

Ongoing support including marketing, multi-unit expansion opportunities post-success.

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