Crunch Fitness

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About the Franchise

Crunch Fitness offers franchise opportunities through multiple formats: standard Crunch Fitness gyms focused on group classes and affordable memberships, and Crunch Signature Clubs that provide premium full-service experiences.

The brand boasts over 2.4 million global members, delivers diverse fitness programming including HIIT, yoga, Pilates, and cycling, and supports franchisees with marketing, training, and operational systems.

Franchise owners leverage an established brand with strong growth potential in Australia’s expanding fitness market.

How the Franchise Started?

Crunch Fitness was founded in 1989 by Doug Levine in New York City’s Greenwich Village as an inclusive and innovative fitness studio emphasizing a “No Judgments” philosophy.

Starting as a small basement gym, the brand expanded rapidly by combining group fitness, entertainment, and a welcoming environment.

Crunch began franchising in 2010 and now operates over 400 locations globally, including Australia where it has established itself as a leading fitness brand offering affordable gyms and premium Crunch Signature Clubs.

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FAQs

Initial investment ranges from approximately AUD $800,000 to $6.7 million depending on club size and format.
Our locations range from 20,000 to 40,000 square feet. Our sweet spot is from 25,000 to 30,000 square feet with at least 125 parking spots available for your location.
Crunch offers robust facility design and operational support: the clubs are built to certain standards, and new clubs have class offerings, equipment and fitness programme guidelines which suggests support in setup.

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