Domino's

Every pizza counts — own Domino’s.

About the Franchise

Domino’s Australia is a dominant pizza delivery and carryout franchise with a focus on quality, fast service, and digital ordering innovation.

The brand offers consistent products, including a wide range of pizzas, sides, and desserts, and operates through a network of both corporate-owned and franchised stores.

Franchisees benefit from robust marketing campaigns, advanced supply chains, comprehensive training programs, and ongoing operational support.

Recent years have seen an emphasis on improving profitability and sustainability, with selective store closures to optimize the franchise network.

How the Franchise Started?

Domino’s Pizza was founded by brothers Tom and James Monaghan in 1960 in Ypsilanti, Michigan, USA, starting with a single store acquired for $500 down payment.

The brand quickly grew, introducing the name “Domino’s” in 1965 inspired by the three dots on the original logo representing the first three stores.

The first Domino’s store in Australia opened in 1983 in Springwood, Queensland. Since then, Domino’s expanded rapidly across Australia.

In 1994 Silvio’s Dial-A-Pizza took management control and rebranded all outlets to Domino’s by 1995, growing the Australian network to over 130 stores by 1998.

Domino’s Australia became publicly listed in 2005 and now operates over 730 stores nationwide.

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FAQs

– The typical investment for a Domino’s store ranges from AUD 500,000 to AUD 850,000.

– Investor net worth and liquid cash requirements are both around AUD 250,000.
Opening a franchise typically involves site selection, training, fit-out, and launch preparation.

This process usually takes several months, depending on location and approvals.
– Domino’s offers comprehensive training covering store operations, marketing, customer service, and financial management.

– Franchisees receive ongoing support including operational audits, marketing assistance, and technology updates.

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