Electrodry

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About the Franchise

Electrodry offers specialized cleaning services for carpets, upholstery, mattresses, tile and grout, leather, and air conditioners, along with emergency carpet restoration.

The systems and chemicals are proprietary and manufactured exclusively for Electrodry services. Franchisees are professionally trained through internationally recognized certification by Jena Dyco’s Institute of Inspection Cleaning and Restoration Certification (IICRC).

Electrodry provides a 14-day satisfaction guarantee on all its services. The brand is recognized for its iconic “super clean” marketing, featuring Superman-themed branding to emphasize their quality.

How the Franchise Started?

Electrodry was founded in 1983 by Paul Burchell in Newcastle, New South Wales, Australia.

Paul initially started a carpet cleaning business called Monster Magic and later developed Electrodry to offer a unique dry carpet cleaning process.

The company pioneered a “bonnet cleaning” or dry carpet cleaning system developed with U.S. chemists that uses acids, alkalines, and heat to break down and neutralize stains without wetting the carpets.

Electrodry became one of Australia’s first major cleaning franchises and grew to over 140 franchisees nationwide.

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FAQs

Total Initial Investment: Usually falls between AUD 80,000 to AUD 120,000+, depending on the territory and setup.

This excludes the significant cost of a fully equipped van, which is essential to operate and can cost around AUD 40,000 to AUD 70,000 depending on the configuration and equipment installed.
Electrodry charges a turnover-based royalty fee of around 37% on turnover up to AUD 200,000, which decreases to 32.7% for turnover above this threshold.
New franchisees undergo professional, hands-on training certified by the Institute of Inspection Cleaning and Restoration Certification (IICRC).

Training covers the unique dry cleaning technology, operations, customer service, and business management.

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