An iconic menu item synonymous with McDonald’s global brand is the Big Mac, created in 1967 in the US and introduced to Australia shortly after the brand’s arrival. McDonald’s Australia operates over 970 restaurants and employs more than 100,000 people.

Investment to open a McDonald’s franchise in Australia is typically AUD 2,000,000 depending on restaurant type and location. Prospective franchisees must have at least AUD 500,000 in non-borrowed resources and undergo a rigorous selection process.

Ongoing fees include royalties of about 4% and advertising contributions near 4%, both exclusive of GST.

Franchise agreements are typically long-term (20 years), encouraging stability and ongoing investment in quality and customer service.