OBrien Real Estate

Love real estate? Time to unlock your own success.

About the Franchise

OBrien Real Estate is a multi-award-winning franchise network offering residential, commercial, and rural property sales and management services in Victoria and NSW.

The franchise operates with a strong emphasis on culture, training, and performance. Franchisees benefit from a well-established brand backed by industry-leading systems, comprehensive agent training programs, and marketing support.

The company fosters a people-first approach not only to clients but also to franchisees and staff, aiming to develop careers and successful businesses built on ethical service and community engagement.

Franchisees receive extensive operational support and access to innovative technology platforms to streamline real estate transactions.

How the Franchise Started?

OBrien Real Estate was founded in 2010 by Dean O’Brien and his business partner Darren Hutchins, starting from a single office in Berwick, Melbourne’s southeast.

Dean O’Brien’s background growing up in regional Victoria instilled a deep focus on community, relationships, and customer care.

The business began with an emphasis on a people-first culture, extensive training, and professionalism.

Over more than a decade, OBrien Real Estate has expanded to over 40 offices in Melbourne and regional Victoria, earning a reputation for quality service, strong local connections, and a supportive franchise culture.

The founders prioritize long-term client relationships and community involvement, as exemplified by their OBrien Foundation which supports local causes.

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FAQs

Estimated franchise setup costs start from around AUD 182,000, including initial franchise fees, office setup, training, and marketing contributions.
Being a licensed real estate agent, having sales or management experience will help. (While not always explicitly required, experience improves chances greatly.)
Franchisees benefit from ongoing training programs, marketing assistance, access to CRM and operational platforms, and business development coaching.

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