Price Attack

Diversified Revenue Model: Retail + In-Store Salon Services
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About the Franchise

Price Attack offers an established hair and beauty retail franchise model focused on professional haircare products and salon services, operating primarily in shopping centres and high-foot-traffic retail locations across Australia.

Franchisees benefit from a nationally recognised brand, centralized buying power, exclusive product ranges, strong supplier relationships, and ongoing operational and marketing support.

The combined retail and salon services model encourages repeat customers, strong brand loyalty, and diversified revenue streams from both product sales and professional hair services.

Investment details (AUD):

– Franchise investment starts at: AUD 150,000 (estimated, excludes store fit-out) – Total investment range: AUD 300,000 – 600,000+ (depending on store size, location, and fit-out requirements)

How the Franchise Started?

Price Attack was founded in 1986 in Australia, with the goal of making professional salon-quality haircare products accessible to everyday consumers at competitive prices.

The brand quickly expanded by combining retail haircare products with in-store salon services, creating a scalable model suited to shopping centres and high-foot-traffic retail locations. Franchising followed as demand grew nationwide, allowing independent operators to leverage the brand’s buying power and national recognition.

Today, Price Attack is one of Australia’s most established hair and beauty retail franchises, with decades of operational history and brand trust.

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FAQs

Price Attack operates primarily as a hair and beauty retail franchise, with many locations also offering in-store salon services to diversify revenue and increase customer engagement.
The estimated total investment to open a Price Attack franchise in Australia typically ranges from AUD $300,000 to $600,000+, depending on store size, location and fit-out requirements.
Price Attack appeals to Australian franchise investors due to its long-established brand recognition, strong repeat customer demand, and presence in high-traffic retail locations. The beauty category is considered resilient, making the franchise attractive to investors seeking stability alongside proven operating systems.

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