Prime Car Wash

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About the Franchise

Prime Car Wash is a Flex-Service franchise, blending the convenience of a fast, high-tech automated exterior wash with the higher profitability of internal detailing and customer-focused services.

The franchise operates state-of-the-art facilities designed for maximum efficiency and an elevated customer experience. Key features include an express wash tunnel and a comfortable, modern customer lounge that often provides amenities like Starbucks coffee and complimentary Wi-Fi.

The core of the business model is built around unlimited wash membership plans, which generate predictable, recurring monthly revenue.

This model, combined with high-value detailing services, positions Prime Car Wash as a premium investment opportunity.

How the Franchise Started?

Prime Car Wash was co-founded in 2012 in Indianapolis, Indiana, USA. The founders, including former chiropractors Chris Galloway and Robert Hatfield, sought to create a business with strong cash flow that could be managed strategically rather than day-to-day.

They identified a gap in the market for a premium car wash experience that offered both the speed and efficiency of a high-tech express tunnel and the personal touch of a full-service detailing center.

The result was the “Flex-Service” model, which quickly became a successful system known for high customer satisfaction and reliable, recurring revenue from membership plans.

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FAQs

The total initial investment to open a Prime Car Wash facility, including real estate development (purchase or lease), site construction, and specialized tunnel equipment, generally ranges from approximately AUD $2,900,000 to AUD $5,500,000 (USD $1,945,000 to $3,681,000). The Initial Franchise Fee is typically USD $50,000. Ongoing Fees include a Royalty Fee of 4.0% of gross sales and contributions to a Brand Development Fund (up to 2%) plus a required minimum Local Advertising spend (minimum 2%).
Based on US Franchise Disclosure Document (FDD) reports, the system-wide average annual gross revenue for successful Prime Car Wash locations is approximately AUD $3,000,000 (USD $1,998,410). The average annual profit before certain expenses (like debt service and owner compensation) is reported at around AUD $750,000 (USD $502,388). Locations system-wide typically wash over 10,000 cars weekly.
Initial Training: Franchisees and key managers must complete an extensive initial training program, typically lasting about 20 days at the corporate headquarters, followed by several days of on-site assistance at the new location prior to opening. Pre-Opening Support: The franchisor assists with all crucial pre-opening steps, including site selection, design approval, navigating permits, and managing the construction and equipment installation process. Operational Support: Franchisees receive ongoing support through a robust operational manual, access to approved supplier networks, and training for replacement personnel to maintain quality control.

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