The Cheesecake Shop

Good taste. Great business. Yours to own.
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About the Franchise

The Cheesecake Shop offers a broad range of freshly baked cakes and desserts made daily in-store.

Popular items include baked cheesecakes, tortes, gateaux, mud cakes, alongside eggless, vegan, gluten-free options, cupcakes, dessert boxes, and birthday cakes.

Unlike competitors that bake cakes centrally, The Cheesecake Shop’s in-store baking provides a unique point of difference with fresher products and local community connection.

The brand has won several awards including Franchisor of the Year 2020 and maintains a strong national presence with over 2,000 employees and hundreds of franchisees.

How the Franchise Started?

The Cheesecake Shop began in 1991 as a single family-owned bakery in Rozelle, a suburb of inner-west Sydney.

Founded by brothers Robert and Warwick Konopacki, the brand grew quickly by turning their Polish mother’s recipes into a well-organized product line.

The company started franchising in 1993, opening its first franchised shop in Baulkham Hills, Sydney.

Today, it operates over 250 stores across Australia and New Zealand, making it one of the leading cake and dessert franchises in the region.

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FAQs

The initial investment required to start a franchise typically ranges from $420,000 to $520,000 (plus GST), depending on the size and layout of the store. This price includes all associated fees.

Typically, the franchise agreement is for 7 years, with an option to extend for an additional 5 years, depending on the terms of the agreement.

The length of the agreement may vary, as we often align it with the lease, which is usually 5 years, plus an option for a further 5 years.
No, The Cheesecake Shop franchises require full-time commitment and are not suitable for home-based or part-time operations.

Franchisees are expected to be actively involved in the daily operations of the store.
Training covers food preparation, bakery operations, customer service, health and safety, and business management.

Ongoing support includes marketing campaigns, peer networking, and continuous product innovation.

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