IMO Car Wash is celebrating its 60th anniversary, marking six decades as one of the world’s most established and recognisable car wash franchise brands. Founded in 1965, IMO has grown into a global network and remains a strong presence within the Australian franchising market.

With thousands of locations worldwide, IMO Car Wash has built its reputation on operational consistency, innovation, and a scalable automotive franchise model. The brand’s longevity reflects its ability to adapt to evolving consumer expectations, advances in car wash technology, and rising demand for convenient, environmentally responsible vehicle care services.

IMO’s success is underpinned by its proven franchise business model, offering franchise partners strong brand recognition, centralised marketing support, and ongoing investment in systems and technology. In Australia, IMO appeals to investors seeking a non-food franchise, low-labour business, and opportunities for multi-site franchise ownership.

Typically located on high-traffic arterial roads and fuel-adjacent sites, IMO Car Wash franchises benefit from repeat customer demand and strong site visibility. The brand’s focus on automation, water efficiency, and streamlined operations aligns well with modern expectations in the Australian automotive services franchise sector.

As IMO Car Wash marks 60 years of global success, the milestone reinforces its position as a leading Australian franchise opportunity for entrepreneurs seeking a resilient, scalable, and established service franchise.