Jollibee

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About the Franchise

Jollibee is renowned for its famous Chickenjoy fried chicken, signature burgers, and unique menu that reflects local tastes in the markets it serves.

The franchise offers a comprehensive model that supports franchisees through training, marketing, supply chain management, and operational guidance, enabling the brand’s consistent global growth.

Jollibee’s mission centers on bringing the joy of eating to everyone, leveraging a strong culture of service rooted in Filipino hospitality.

How the Franchise Started?

Jollibee was founded in 1975 in the Philippines by Tony Tan Caktiong as an ice cream parlor.

It quickly pivoted to serving hot meals like burgers and spaghetti, leading to its transformation into a fast-food chain. By 1979,

As of 2024, Jollibee operates over 1,300 stores in the Philippines and approximately 400 stores worldwide, including locations in the United States, Canada, the UAE, Singapore, and Malaysia.

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FAQs

The total initial investment to open a Jollibee franchise ranges from AUD 2.6 million to 7.3 million, depending on factors such as location, store size, and construction costs.

Franchisees are also required to pay:

– Initial Franchise Fee: AUD 61,200

– Royalty Fee: 5% of gross sales

– Marketing Fund Fee: 4% of gross sales

– Technology Fee: 0.25% of gross sales
Prospective franchisees should have a minimum net worth of $7.5 million AUD and at least $1.5 million AUD in liquid assets.
Jollibee offers comprehensive training and support, including:

– Site Development: Assistance with site selection, store design, and construction.

– Operations/Management: Support in store setup, menu and recipe design, and comprehensive kitchen staff training.

– Sales & Marketing: Ongoing and continuous support to owners, ensuring effective brand activation and marketing strategies.
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