Burger Urge

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About the Franchise

Burger Urge offers a proven quick-service restaurant model combining gourmet burgers with experiential dining.

Franchise partners receive extensive support including site selection, tailored training, marketing assistance, and operational guidance.

The brand’s strong supply chain emphasizes using high-quality, locally sourced ingredients with consistent freshness.

Each venue has a unique theme and story, creating a memorable atmosphere that drives customer loyalty.

The business model supports scalability for franchisees looking to grow multiple stores.

Burger Urge’s head office operates some corporate venues, providing direct insights to improve franchise operations.

Their approach prioritizes quality in food and service along with sustainable, efficient supply chain management.

How the Franchise Started?

Burger Urge was founded in 2007 in Fortitude Valley, Brisbane, by brothers Sean and Colby Carthew.

It started with a clear goal to serve “ridiculously good burgers” made with fresh, locally sourced ingredients, and full of bold flavour, without pretension.

From a humble hole-in-the-wall on Brunswick Street, it quickly gained a reputation for quality gourmet burgers combined with a fun, themed restaurant experience.

Over 18 years, the brand has expanded to over 30 stores across Queensland, New South Wales, Victoria, and the Northern Territory, building a fiercely loyal following and standing out in the competitive fast-food market.

Burger Urge is known for its rebellious brand personality, premium ingredients, unique themed venues, and a menu that pushes boundaries to include plant-based, gluten-free, and health-conscious options.

It focuses on long-term success rather than rapid, unsustainable growth, with many franchisees owning multiple locations.

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FAQs

The minimum investment starts at approximately AUD 600,000, and can go up to around AUD 1.2 million depending on location size, fit-out, and equipment needs.
Not required, but prior food or retail experience is an advantage. Full training is provided.
Franchisees undergo comprehensive initial and ongoing training, covering customer service, food preparation, management, and operational best practices.

Dedicated franchise business consultants provide ongoing operational, marketing, and business growth support.

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