Milky Lane

Every bite counts — own Milky Lane.
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About the Franchise

Milky Lane delivers a premium burger, dessert, and cocktail experience focused on creating fun, vibrant, and unforgettable dining.

The franchise features immersive restaurant design and strong digital marketing backed by a dedicated marketing team.

Revenue streams include dine-in, takeaway, cocktails, and desserts.

The brand has a cult social media following and a solid fan base, helping drive customer traffic and loyalty.

How the Franchise Started?

Milky Lane was founded in 2016 by four friends at Bondi Beach, Australia.

The brand quickly gained popularity for its unique restaurant experience blending premium burgers, cocktails, and desserts with hip-hop culture and vibrant street-art interiors.

It became a social media phenomenon with significant organic PR and rapid expansion after franchising began in 2017.

Milky Lane has won awards for marketing and hospitality and continues expanding across Australia with new locations planned in key metro and regional hubs.

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FAQs

The franchise fee is around AUD 70,000, with total investment estimated between AUD 500,000 to AUD 2,000,000 depending on location and size.

Royalties and marketing fees vary but are integrated into the franchise agreement; marketing is managed centrally for maximum impact.
Milky Lane combines world-class food with an immersive social experience, strong social media presence, and a unique blend of music and style, making it a destination rather than just a dining spot.
Training includes a 4-week initial comprehensive program plus ongoing in-store support, refresher courses, and HQ-driven updates.
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