Jim's Mowing

Love the outdoors? Time to grow your own success.

About the Franchise

Jim’s Mowing is Australia’s largest and most recognized lawn care franchise, with over 5,200 franchisees operating in Australia, New Zealand, Canada, and the UK.

It stands out for its strong brand, systematized business model, and customer-first values.

Franchisees operate under an exclusive territory model, providing lawn mowing and a wide range of other home services.

The franchise continues to innovate and expand, recently partnering with new sectors and exploring opportunities like indoor cricket sponsorships to maintain community engagement.

How the Franchise Started?

Jim’s Mowing was founded in 1982 by Jim Penman in Australia. Originally a part-time gardening business started while Jim was completing his PhD in history, it grew from mowing lawns with a modest $24 investment into a full-time operation.

Between 1983 and 1989, Jim Penman developed a business model focused on systematizing lawn mowing rounds and taking on sub-contractors.

In 1989, Jim’s Mowing officially became a franchise, quickly expanding across Australia.

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FAQs

Total investment typically between AUD $15,000 and $50,000 + GST, which includes purchasing necessary equipment, trailer, uniforms, safety gear, and initial customer starter pack.
im’s Mowing provides a “pay-for-work” income guarantee typically set at around $2,500 per week for new franchisees during their initial months.

This guarantee is in place to offer peace of mind as franchisees build their client base by compensating them if actual work falls short of that figure early on.
Jim’s Group provides extensive training including operational procedures, customer service, business management, and marketing.

Franchisees receive ongoing support, mentoring, and access to proprietary software for scheduling and invoicing.

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