Royal Stacks

Love our burgers? Time to own the crown.

About the Franchise

Royal Stacks offers a distinctive burger franchise opportunity within Melbourne’s vibrant dining scene, now expanded to over 10 locations.

The brand is known for its premium ingredients, bold flavors, and a fun, pop-culture infused environment that appeals to a wide customer base.

Franchisees receive comprehensive support including a four-week induction training program, ongoing operational support, marketing assistance, and access to technology systems.

The focus is on delivering restaurant-quality burgers in a fast-casual format with a strong emphasis on customer experience and community.

The franchise model supports gradual, sustainable expansion within Victoria, enabling operators to stand out in a competitive market.

How the Franchise Started?

Royal Stacks was founded in 2016 by Dani Zeini in Melbourne, inspired by a life-changing burger experience during a trip to the United States.

Dani tasted over 30 American burgers on a 34-day trip, fueling his passion to bring a unique burger experience to Melbourne.

The first Royal Stacks store opened on Collins Street aiming to create a space that blends restaurant quality food with a polished fast-casual vibe.

The brand quickly grew as a local favorite by combining gourmet burgers with a lively, nostalgia-themed atmosphere.

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FAQs

The total initial investment is usually between AUD 450,000 and AUD 900,000, depending on store format and fit-out.

Franchisees are expected to have access to at least AUD 300,000 in liquid capital and the ability to secure finance for the remainder.

Ongoing fees include a royalty of 6% of gross sales and a marketing levy of around 2%, both reinvested into operational and promotional support.
– While hospitality experience is an advantage, it’s not mandatory.

– Royal Stacks looks for motivated, hands-on operators who are passionate about food, customer service, and team leadership.
– 6–8 week induction covering all areas — operations, food preparation, team management, and customer service. Training takes place in an existing Royal Stacks store and at the head office in Melbourne.

– Access to national campaigns, social media assets, seasonal menu promotions, and local marketing support.

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