Mr Potato

Crave it. Create it. Cash it. — Own a Mr Potato.
Enquire Now
Facebook Twitter Youtube

About the Franchise

Mr Potato was known for its focus on fresh, wholesome, customizable baked potatoes and sides with a commitment to healthy eating.

The franchise offered opportunities across key retail and suburban locations, emphasizing quick service and nutritious food.

Despite its promising concept and initial growth, the company went into liquidation in 2025 due to financial struggles and legal issues with the Australian Tax Office, leaving franchisees facing significant challenges.

How the Franchise Started?

Mr Potato was founded by Jess Davis, a former Miss Universe entrant, and her husband Tyson Hoffman, a former professional basketball player.

The concept was to reinvent the humble baked potato as a healthy, fast-food option with fresh toppings to appeal to health-conscious Australians.

The brand grew from a single DIY store to a national franchise with 13 locations around the country, offering a nutritious and tasty alternative to traditional fast food.

Latest Franchise News

FAQs

As of mid-2025, Mr Potato Management has been put into liquidation due to unpaid tax debt (ATO) among other issues.


Many franchises have closed. Only a few stores remain, if at all.
Submission of franchise enquiry / expression of interest.

Review of proposed site / lease, location.

Agreement of franchise model, manual, brand standards (prepared during early growth / COVID period)

Fit-out of store, staff recruitment, menu implementation, opening.
The founders developed a franchise manual during COVID, used in training and operations.

Head office support for marketing, branding, supply-chain guidance, and recipe/topping consistency.
franchise newsletter

Get in Touch!

If you are interested in this Franchise or similar Franchises, we would love to speak with you.
Feel free to reach out by filling the form.

Similar Franchises

Send Enquiry!