Firehouse Subs

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About the Franchise

Firehouse Subs is entering the Australian market under Retail Food Group (RFG), Australia’s largest multi-brand retail food franchisor.

The brand plans an aggressive expansion with 165 restaurants targeted over 10 years, with the first store opening in Southeast Queensland in late 2025.

Franchisees can expect to join a rapidly growing brand with a firefighter-themed menu and strong community focus.

The franchise model supports both small and large store formats suitable for a variety of locations.

RFG will initially operate company-owned stores before launching franchising opportunities in the fourth year of operation.

How the Franchise Started?

Firehouse Subs was founded in 1994 in Jacksonville, Florida, by brothers Chris and Robin Sorensen, both former firefighters.

Inspired by their firefighting heritage, the brand focused on hearty, made-to-order sandwiches with premium meats and cheeses, often served hot and steamed to enhance flavor.

Firehouse Subs grew rapidly in the US and internationally, becoming known for its large portions and commitment to public safety by donating to first responder charities.

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FAQs

These estimates include fit-out, kitchen equipment, signage, working capital, and franchise fees.

– In-line store (no drive-thru): AUD 590,000 – AUD 1.25 million

– End-cap with drive-thru: AUD 850,000 – AUD 1.6 million

– Free-standing with drive-thru: AUD 1.1 million – AUD 2.15 million
Previous food or hospitality experience is helpful but not mandatory. The brand primarily looks for partners with:

– Strong business acumen and people-management skills

– A passion for hospitality and community engagement

-The ability to follow a proven operational system

Hands-on involvement is expected, especially during the early phase of ownership.
– Initial Training: 6–7 weeks covering operations, staff management, food prep, customer service, and financial systems.

– Site Selection & Build-out: Guidance from RFG’s property and development team.

– Operations Coaching: Regular field visits and performance reviews from Firehouse’s franchise consultants.

– Marketing & Launch Support: Assistance with local promotions, digital marketing, and national brand campaigns.

– Ongoing Development: Access to continuous learning tools and management resources.
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