Brooklyn Donuts

Love that New York flavour? Own the vibe.
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About the Franchise

Brooklyn Donuts offers a fresh, exciting opportunity in the fast-growing dessert and specialty café sector.

The brand stands out with its mix of handcrafted donuts, premium coffee, shakes, and cold beverages, making it both a morning treat and an all-day indulgence destination.

Its simple operations, low-waste menu, and high-margin products make it ideal for owner-operators or multi-site investors.

Franchisees enjoy support from an experienced head office team that assists with everything from setup and marketing to training and daily operations.

The initial investment typically ranges from AUD 350,000 to AUD 650,000, depending on location, size, and store format (shopping centre, high street, or kiosk). Ongoing royalty fees are generally 6% of gross sales, with marketing contributions of around 2%.

With a vibrant brand identity, strong social media following, and simple operational structure, Brooklyn Donuts represents a fun, scalable, and profitable franchise model in Australia’s modern food landscape.

How the Franchise Started?

Brooklyn Donuts was founded in Melbourne, Australia, inspired by the bold, indulgent flavours of New York City’s artisan donut scene.

The brand began when a group of passionate pastry lovers and café entrepreneurs recognised an opportunity to bring handcrafted, premium donuts — freshly made daily — to Australian customers craving something beyond the ordinary.

Launched in the late 2010s, Brooklyn Donuts combined American-style creativity with Australian-quality ingredients, quickly building a loyal fanbase through its vibrant designs, limited-edition flavours, and Instagram-worthy presentation.

From its first flagship store, the brand expanded across Victoria and New South Wales, developing into a modern, boutique-style franchise focused on quality, freshness, and visual appeal.

Today, Brooklyn Donuts represents a fusion of craft baking, café culture, and contemporary retail — a recipe for long-term growth in Australia’s thriving dessert market.

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FAQs

The typical investment ranges between AUD 350,000 and AUD 650,000, including equipment, fit-out, and franchise fees.

Ongoing royalty fees are approximately 6% of gross sales, with marketing fees around 2%, covering brand-wide campaigns and digital advertising.

Franchisees should have access to at least AUD 200,000 in liquid capital and financing for the balance.
Franchise owners are expected to take an active, hands-on role, especially during the early months of operation. Daily tasks include:

– Managing staff and maintaining service standards

– Overseeing donut preparation and display quality

– Handling cash flow, inventory, and supplier orders

– Engaging with customers and driving local marketing efforts

– Monitoring KPIs such as sales performance and waste control

As stores mature, franchisees can transition to multi-site ownership or managerial roles, supported by head office systems and regional operations managers.
4–6 week hands-on program covering baking processes, customer service, staffing, and business management.

Help with recruitment, supplier setup, and marketing for the launch.

Optional refresher training and leadership programs for long-term growth.
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