Australia’s iconic café franchise, The Coffee Club, is ushering in a new era with a bold rebrand, refreshed menu, and the opening of a new-look store in Noranda, Western Australia.

The Noranda location, opening its doors on 1 October, marks the next step in the brand’s revitalisation strategy. To celebrate, The Coffee Club is offering free coffee all day and hosting a Super Saturday family event with $2 Brekkie Buns, games, and prizes for locals.

The new store features the chain’s revamped brand identity — a modernised look inspired by retro Australian café culture. Under the banner “The Club For Everyone,” the refresh includes updated interiors, new signage, and an expanded menu featuring crowd favourites like classic toasties, enhanced Eggs Benedict, and playful drinks such as Pistachio Cloud Iced Lattes and nostalgic “spiders.”

The rebrand, unveiled earlier this year, reflects The Coffee Club’s commitment to reconnecting with its core audience while appealing to new generations of café lovers. More than 50 stores across Australia have already been refurbished, with plans to reach 80 by the end of 2025.

Newly appointed CEO leadership has also helped steer the brand into a more customer-centric era, focusing on consistency, innovation, and community connection.

“The Coffee Club has always been about bringing people together,” said a company spokesperson. “This new look and menu capture that spirit while giving our guests a reason to fall in love with the brand all over again.”

With its revitalised design, fresh leadership, and renewed energy, The Coffee Club is positioning itself as a leader in Australia’s evolving café scene — serving comfort, quality, and connection under one roof.
(source: Perth Now)