Known for its handcrafted celebration cakes, The Cheesecake Shop is making waves with an exciting new product: “Cake in a Can.” This single-serve dessert offers portability, encourages impulse purchases, and is perfectly designed for social media sharing—reflecting the brand’s move into the rapidly growing Australian dessert category.

Historically, The Cheesecake Shop has been synonymous with fresh, in-store crafted cakes for special occasions. The launch of Cake in a Can represents a bold shift, featuring fully baked cakes sealed in compact cans. This innovation targets consumers who want quick, fun, and easily shareable treats, particularly appealing to younger buyers drawn to novel and visually engaging foods. Early customer response has been overwhelmingly positive.

Operating 250 stores across Australia and New Zealand, The Cheesecake Shop combines a rich heritage with modern consumer trends. Established in 1991, the franchise provides a robust support network, including a turnkey business model, extensive training, centralized supply logistics, and nationwide marketing efforts. With an annual network revenue around $155 million, the brand demonstrates a strong market position.

The typical initial investment is estimated at approximately $449,000 plus GST, positioning The Cheesecake Shop as a competitive opportunity in the Australian dessert franchise space.
(source: The Cheesecake Shop)