Baskin-Robbins (BR) is celebrating 80 years as a leading global ice cream franchise with a festive treat: the holiday-exclusive Cup of Cocoa. Available only in December, it combines cocoa ice cream, marshmallow ice cream, and mini marshmallows — the perfect indulgence for the festive season. 

Since 1945, Baskin-Robbins has grown into one of the world’s most recognised ice cream franchises, expanding globally and establishing a strong presence in Australia. The brand is known for its innovative franchise menu offerings, seasonal creations, and a business model that allows local stores to engage communities with unique products. 

Cup of Cocoa: A Festive Franchise Favourite

The Cup of Cocoa highlights Baskin-Robbins’ focus on franchise innovation and seasonal menu creativity. Available at participating Australian locations throughout December, it’s designed to bring holiday joy to customers while showcasing what makes the franchise unique in the QSR and dessert market.

Baskin-Robbins has also rolled out other innovative concepts globally, such as the Dubai Chocolate Bar, demonstrating how the franchise continues to expand and innovate internationally.

80 Years of Franchise Innovation

With 80 years of success, Baskin-Robbins remains a top-performing ice cream franchise in Australia, delivering seasonal favourites, community engagement, and a trusted brand experience across its network. The Cup of Cocoa is the perfect example of how the brand blends holiday creativity with franchise excellence.