Smoothie Factory

Smoothie Factory Franchise – Fresh Smoothies & Healthy Refreshments
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About the Franchise

Smoothie Factory is a healthy food and beverage franchise specialising in fresh fruit smoothies, juices, superfood bowls, salads, wraps, and wellness shots, all crafted from high-quality natural ingredients.

The brand appeals to health-conscious consumers and positions itself in shopping centres, high-traffic retail environments, food courts, university campuses, and lifestyle precincts.

Franchisees benefit from a proven, global business system, comprehensive training, operational support, marketing assistance, and evolving menu development to meet consumer trends.

Investment details (AUD – estimated):

– Estimated franchise fee: AUD 30,000–40,000 (indicative for Australian development models) – Total estimated investment: AUD 226,500–$343,700+ (depending on store format, fit-out, and location)

How the Franchise Started?

Smoothie Factory was founded in 1996 in Texas, USA by former Olympic athlete James Villasana, who created a smoothie concept focused on high-quality, real fruit ingredients and nutritional balance. The brand expanded rapidly across the United States throughout the late 1990s and early 2000s, and by 2009 had grown to more than 60 stores across multiple American states.

Interest in international development led Smoothie Factory to establish master franchise partnerships in multiple countries, with international stores opening from 2011 onward.

Over the years, Smoothie Factory has become one of the largest global juice bar concepts with 450+ locations worldwide and a presence in regions including the Middle East, Asia, Europe, and Australia via international franchise development partners.

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FAQs

Estimated costs include a franchise fee typically around AUD 30,000–40,000 and a total investment generally ranging from AUD 226,500 to $343,700+, depending on the store size, fit-out requirements, and location.
Smoothie Factory provides an extensive training program that covers all aspects of store operations. This typically includes a multi-day training curriculum combining classroom and on-site training covering site setup, menu preparation, customer service, and operational procedures.
Smoothie Factory is represented in Australia through master franchise partnerships focused on national rollout, with initial stores and development plans often noted in cities such as Brisbane, Sydney, and Melbourne, as part of international franchise expansion.

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