As Australia’s property market continues to grow, so does the demand for professional maintenance. Wash Rite, already the largest exterior cleaning brand in the Southern Hemisphere, has officially cemented its status as a dominant force in the Australian franchise landscape. Entering 2026, the brand is celebrating a record-breaking expansion phase, transitioning from a New Zealand success story to a household name across the Tasman.

Exponential Growth & Market Expansion

Wash Rite’s journey in Australia, which began with its flagship site in Newcastle, has accelerated rapidly. As of early 2026, the network has expanded far beyond its initial targets. Key growth highlights include:

• Queensland Surges: New franchise partners have recently launched in the Sunshine Coast, Gold Coast, and Brisbane City, capitalising on the state’s humid climate which drives high demand for mould and algae removal.

• New South Wales Dominance: Following the success in Newcastle, the brand has established a firm footprint in the Blue Mountains, Southern Highlands, and Wollongong.

• Future Frontiers: The “Rite Group” (Wash Rite’s parent company) has confirmed that Ipswich, QLD, and South Brisbane are the next priority territories slated for launch in the coming months.

Executive Vision: A Word from CEO Troy Hillard

Founder and CEO Troy Hillard attributes the brand’s rapid Australian uptake to a “gap in the market for professionalized reliability.”

“2026 is shaping up to be a landmark year for the Wash Rite brand,” says Hillard. “Our goal wasn’t just to enter Australia; it was to raise the standard of the entire industry. To see the brand embraced so quickly—from the Sunshine Coast to Melbourne—shows that Australian property owners are moving away from ‘fly-by-night’ operators and toward trusted, systems-backed professionals.”

World-Class Training and Support

One of the primary draws for new entrepreneurs is Wash Rite’s robust two-week intensive training program. Unlike many home-service franchises that offer a few days of “ride-alongs,” Wash Rite provides:

1. Technical Mastery (10 Days): Hands-on training in soft-washing (for delicate exteriors), high-pressure cleaning, roof treatments, and gutter clearing.

2. Business & Sales Strategy (7 Days): Comprehensive schooling in the brand’s proprietary CRM, quoting systems, and digital marketing strategies.

3. Ongoing Mentorship: Franchisees receive quarterly updates and 24/7 access to directors for technical or business advice.

Investment & Opportunity

Wash Rite offers an “asset-light” entry model compared to retail franchises, with total investment typically ranging between $180,000 and $420,000+, depending on territory size and equipment scale. With many established franchisees reporting revenues of over $20,000 per month for a single-truck operation, the ROI remains one of the most competitive in the service sector.

Valuable Franchise Details & Potential Returns

As the brand nears its goal of 25 national franchisees, prime territories are selling fast. For those looking to “wash” away the corporate grind, Wash Rite presents a proven, scalable path to business ownership in 2026.