If you haven’t heard of Zarraffa’s Coffee by now, where have you been? In 2026, they’ve gone from local Queensland favourite to a national drive-thru powerhouse—and they’ve brewed up one heck of a story along the way.

In just three decades, Zarraffa’s has gone from one humble shop to more than 180 drive-thru locations, pouring out over $250 million in sales every year. That’s not just coffee—that’s a movement.

According to Coffee Franchise Hub, Zarraffa’s Coffee franchisees can potentially achieve a solid return on investment within 3 to 5 years, though actual results depend on market conditions and how well the business is managed. (Zarraffa’s Coffee Franchising FAQ)

1. The Growth Journey: From 1996 to the 2032 Vision

Zarraffa’s isn’t just another coffee shop. They’re obsessed with making your caffeine fix quick, easy, and top-notch—think high convenience, high volume, and high vibes.

Their recent move into South Australia—snapping up First Things First Coffee and launching a flagship in Munno Para—isn’t just about growth. It’s a bold step that’s good for the brand and its franchise partners.

For franchisees? These new regions mean you get first dibs on hot territories—no fighting for customers, just a clear patch to work your magic. Zarraffa’s carefully maps out every location based on population and growth, so each operator gets a truly exclusive zone.

This strategy was further solidified when Zarraffa’s Coffee opened its new drive-thru-only concept to streamline operations.

Translation: you won’t get another Zarraffa popping up next door.

What’s next? Zarraffa’s is launching its 2025/2026 Franchise Opportunity Roadmap, making sure every new franchisee is ready to hit the ground running.

New owners get the works: hands-on barista training, in-store coaching, and an intro to Zarraffa’s legendary customer service. If you’re looking for Zarraffa’s Coffee franchises for sale, you are set up for success from day one.

Ongoing support includes marketing, store launches, digital promos, and a robust supply chain. Their big, bold goal? 200 stores by the Brisbane Olympics in 2032. To get there, Zarraffa’s is ditching the shopping centre kiosks and going all-in on Drive-Thru Only stores. Why? It’s cheaper for franchisees and faster for customers. Win-win.

Already own a Zarraffa’s? They want you to open another. Multi-site owners are the secret sauce in their ambitious expansion plan to keep the brand’s culture alive.

3. Beating the Competition: The “Quality-Speed” Sweet Spot

While others are busy pressing buttons on automated machines, Zarraffa’s is roasting its own beans in Eagleby. What really makes them tick? It’s the passion of the people. As noted in the Zarraffa’s Coffee Franchising overview, they are a “specialty roaster that happens to have a window.”

4. Why Zarrafa’s is the “Brand to Watch” in 2026

Even as they take over the country, Zarraffa’s keeps it real: proudly Aussie, supporting Wildlife Warriors with a 10-year partnership, and creating over 150 new jobs in local communities.

5. New Zarraffa’s Stores Blowing Up in 2026

Ready for more Zarraffa’s? Here’s where to find the newest drive-thrus opening this year:

• Munno Para, SA – Zarraffa’s pours into South Australia with its stunning new flagship, bringing the full drive-thru experience to Munno Para.
• Ayr, QLD – North Queensland just got a whole lot buzzier, as Zarraffa’s opens its doors for locals and road-trippers alike.
• Karawatha, QLD – The coffee game heats up in Brisbane’s south with Zarraffa’s latest drive-thru, crafted for the city’s busiest commuters.

For the latest updates, see the Zarraffa’s official news page and franchise roadmap.