Chargrill Charlie's

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About the Franchise

The franchise model emphasizes quality, local sourcing, and a family-friendly atmosphere combined with professional operations.

Franchisees benefit from in-house food preparation, expert training, extensive marketing support, and a proven business model with established customer loyalty.

The business operates takeaway and delivery services, with plans to expand across Australia, inviting passionate franchisees to join and grow with the brand.

How the Franchise Started?

Chargrill Charlie’s was founded in 1989 by the Sher family, with its first store in Coogee, New South Wales.

Over the years, it expanded mostly in Sydney and more recently into Melbourne. Prior to 2023, they had around 19 stores across Sydney and Melbourne.

In May 2023, Chargrill Charlie’s was acquired by Craveable Brands (owner of Red Rooster, Oporto, Chicken Treat), part of PAG Asia Capital.

The acquisition is seen as positioning it for more expansion beyond its traditional markets.

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FAQs

The initial investment starts at approximately AUD 1M for a 10-year franchise agreement, with specific fees including franchise and fit-out to be discussed upon inquiry.
Experience in hospitality / food retail is likely to be an advantage, especially managing perishable inventory, rotisserie / chargrilling, food safety, customer service.

But Chargrill Charlie’s seems to have successfully supported franchisees without all that, due to strong brand systems and training.

Still, being hands-on, motivated, and able to manage staff and operations is essential.
Franchisees receive hands-on training. For example, in the first Queensland store (New Farm), the franchisee couple underwent 14 weeks of in-store training in Sydney.

Ongoing field support, as seen in other brands under Craveable, likely includes quality control, operations auditing, help with local marketing, store design guidance etc.
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