Gong Cha

Gong Cha Franchise – Premium Bubble Tea Across Australia
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About the Franchise

Gong Cha operates a quick service beverage franchise model specialising in bubble tea, milk tea, fruit tea, slushies, and custom tea creations with a wide range of toppings such as pearls, puddings, and jelly.

The brand is positioned for high-foot-traffic retail environments including shopping centres, food courts, transport hubs, CBD strips, and university precincts. Franchisees benefit from strong global brand recognition, standardised operating systems, comprehensive supply chain support, and ongoing product innovation that keeps menus fresh and relevant.

Investment details (AUD – estimated):

– Estimated franchise fee: Approx. AUD 34,500 (indicative) – Total estimated investment: AUD 195,000 – 620,000+ (depending on store size, fit-out, location, and format)

Franchisees typically also contribute ongoing royalties and marketing fees based on sales performance to support national and local promotional efforts.

How the Franchise Started?

Gong Cha was founded in 2006 in Kaoshiung, Taiwan, as a premium tea brand focused on freshly brewed tea and customisable bubble tea beverages. Over the following years, it expanded rapidly throughout Asia, becoming one of the world’s most recognised tea franchises with over 2,000 stores globally.

The brand entered the Australian market in 2012 and has since grown extensively, establishing itself as the largest bubble tea franchise in the country with over 170 stores nationwide in major cities, shopping centres, and high-traffic precincts.

Gong Cha’s growth has been supported by a structured franchise network and local leadership focused on operational excellence, customer experience, and continuous store openings, including multiple new sites launched across Australian states.

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FAQs

The estimated franchise fee is around AUD 34,500, with a total initial investment generally between AUD 195,000 and 620,000+, depending on the store’s location, size, layout, and fit-out.
Gong Cha provides a comprehensive training program that typically covers beverage preparation, store operations, customer service, POS systems, inventory management, and marketing support. Full support is extended from opening through ongoing operations.
Gong Cha has over 170 stores across Australia, with locations in major states including New South Wales (Sydney & surrounding), Victoria (Melbourne), Queensland (Brisbane & Gold Coast), Western Australia (Perth), and other urban and suburban markets.

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