Michel's Patisserie

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About the Franchise

Michel’s Patisserie provides a strong franchise opportunity in the bakery and cafe sector, specialising in gourmet cakes, pastries, and coffee with a French-inspired flair.

The brand emphasises fresh, daily-baked products using quality ingredients, fostering customer loyalty in a competitive market.

Franchisees receive ongoing support like site selection, supply chain access, and marketing, with initial investments typically ranging from AUD 300,000 to AUD 500,000 and royalties around 6-8% of sales.

How the Franchise Started?

Michel’s Patisserie began in 1984 when brothers Michael, Roger, and David Watts launched their first store in Toowoomba, Queensland, driven by a passion for high-quality French-style pastries in Australia.

Drawing from their baking expertise, they focused on fresh, handmade cakes, tarts, and coffee to fill a gap in premium patisserie offerings.

The initial success led to rapid expansion through franchising, growing from a single location to a nationwide network of over 90 stores at its peak, establishing Michel’s as a beloved Australian bakery franchise.

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FAQs

Total setup costs generally range from AUD 300,000 to AUD 500,000, covering fit-out, equipment, and initial stock based on store size and location.

Franchisees need liquid assets of at least AUD 150,000-200,000 for bank financing, plus ongoing fees like royalties (about 6%) and marketing levies (2-3%).
The brand attracts individuals interested in café-style retail (serving cakes, coffee, savouries), ideally with good customer-service and retail management skills.
Comprehensive initial training lasts 4-6 weeks at head office and in-store, covering baking techniques, operations, customer service, and POS systems.

Ongoing support includes a dedicated field team for regular audits, menu development, supply chain management, and national marketing campaigns.

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