Motto Motto

From fan to franchisee— own a Motto Motto.

About the Franchise

Motto Motto offers a growing fast-casual Japanese dining franchise with a philosophy centered on offering ‘more’—more quality, more care, more craft, and more flavour.

The brand emphasizes premium dining experiences in a relaxed and accessible setting, supported by a strong visual identity and an advanced marketing program.

With 18 locations across New South Wales and Queensland, including major hubs like Brisbane, Sydney, Gold Coast, and Far North Queensland, the franchise is focused on profitable, scalable, and sustainable growth.

Franchisees benefit from a comprehensive support system including site selection assistance, training, marketing, operational support, and ongoing innovation.

How the Franchise Started?

Motto Motto Japanese Kitchen was born out of the kitchen of Sono, one of Australia’s most awarded Japanese restaurants, originally from Brisbane.

The founders took the best elements of traditional Japanese fine dining and reimagined them into a casual, contemporary fast-casual dining experience.

Since its inception, Motto Motto has rapidly expanded across Australia, blending premium ingredients with bold Japanese flavours to deliver high-quality dishes like cooked-to-order Wagyu beef, sashimi grade salmon, tuna, kingfish, and their famous ramen super broth.

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FAQs

The initial investment starts from around AUD 500,000 plus working capital.

Franchise agreements typically run for 5 years, with automatic renewals available.

Ongoing fees include royalties (~5%) and marketing (~1%) of gross sales.
While direct restaurant ownership experience helps, someone with strong hospitality, retail, or food service background is preferred.

Motto Motto has taken on franchisees who were formerly managers / long-term employees of the brand.

Owner-operators should have good financial capacity, people management skills, and ability to maintain high food & service standards.
New franchisees participate in detailed training programs covering food preparation, customer service, business management, and operations.

Ongoing support includes marketing assistance, business reviews, and peer networking opportunities to ensure continuous growth and high standards.

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