Mrs. Fields Bakery Café

About the Franchise

Mrs. Fields Bakery Café offers a franchise model that includes cookie cafés or kiosks located in busy shopping centres, airports, or transit locations.

The business emphasizes freshly baked goods using secret recipes, with easy preparation and no early starts.

Franchisees receive comprehensive support, including training, marketing, supply chain management, and business coaching.

The franchise keeps evolving product lines and store presentation to stay relevant and appealing, with a focus on work-life balance for owners.

How the Franchise Started?

Mrs. Fields was founded in 1977 in Palo Alto, California by Debbie Fields.What is the initial investment cost?

The brand became globally famous for its soft-baked cookies and specialty baked goods.

Mrs. Fields entered the Australian market in 1988 and has grown to over 40 stores nationwide.

The franchise rights in Australia were acquired by Andrew and Debbie Benefield, who revitalized the brand with new products, packaging, and store designs to suit the Australian market.

Mrs. Fields is known for premium quality treats made with no preservatives or artificial ingredients, targeting customers looking for a luxury yet affordable indulgence.

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FAQs

The initial investment ranges from AUD 150,000 for kiosks to AUD 495,850 for larger cafés (excluding real estate lease costs). Includes franchise fee, equipment, inventory, and opening promotions.

Royalty fees are 6% of gross revenue, plus a brand fund contribution of 3%.

Local store marketing requires a minimum spend that adjusts after the first year.
Strong brand recognition, high-quality products with homemade taste, a simple business model with no early starts, low initial costs compared to many food franchises, and extensive franchisor support.
Franchisees receive comprehensive training, including in-store product preparation and business operations, plus ongoing assistance in marketing, supply chain, and store management.

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