Planet Smoothie

Planet Smoothie Franchise – Bring “The Best Tasting Smoothies on the Planet” to Australia
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About the Franchise

Planet Smoothie operates a quick-service beverage franchise model centred on fresh, real-fruit smoothies, smoothie bowls, protein blends, and “Blasts” — supplement add-ins designed to tailor nutrition and performance benefits to individual customers.

Franchisees benefit from a proven operational system backed by decades of brand development in the U.S., as well as structured training programs, menu innovation, marketing support, and ongoing consultation to support store growth and customer engagement.

The brand’s focus on fresh ingredients and customizable blends taps into the increasing demand for health-oriented refreshments among consumers seeking convenient and nutritious beverage options.

Investment details (AUD – estimated):

– Estimated franchise fee: AUD 25,000+ (indicative, subject to official disclosure) – Total estimated investment: AUD 205,650 – 478,500+ (including setup and fit-out for smoothie bar or kiosk formats)

How the Franchise Started?

Planet Smoothie was founded in 1995 in Atlanta, Georgia, as a smoothie concept focused on real-fruit blends and customizable beverage options, quickly growing into one of the largest American smoothie chains.

In 2022, the brand made its official Australian debut when Smoothie Group Pty. Ltd. partnered with global franchisor Kahala Brands™ to launch Planet Smoothie stores in Melbourne, Victoria, with plans to open additional locations and grow the network across the country.

This international expansion brings Planet Smoothie’s reputation for tasty, fresh-fruit smoothies to the Australian market, building on the brand’s heritage of quality and customer focus established over nearly three decades in the U.S.

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FAQs

Estimated initial costs for a Planet Smoothie franchise typically include a franchise fee starting around AUD 25,000 with total startup costs generally ranging between AUD 205,650 and 478,500+, depending on the chosen format and location requirements.
Planet Smoothie offers comprehensive franchisee training covering operations, beverage preparation, customer service, store management, inventory, and marketing support. Franchisees also receive ongoing coaching and operational manuals to assist with successful store management.
Planet Smoothie opened its first locations in Melbourne, Victoria, and has plans to expand into further retail sites around the Melbourne area and beyond as part of a multi-year growth strategy.

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