Tutti Frutti

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About the Franchise

Tutti Frutti is a self-serve frozen yogurt franchise that combines health-conscious food options with an interactive customer experience.

Franchisees operate kiosk or small storefront locations focusing on quick-service, diet-friendly treats that are 98% fat-free, gluten and gelatin-free, high in calcium, and packed with probiotics.

The business model is designed for efficient operations with low overheads, relying on the self-service system to reduce staffing.

Franchisees benefit from strong brand recognition, flexible site formats, national marketing support, and ongoing operational assistance.

Its healthy yet indulgent positioning attracts a broad demographic, particularly health-conscious consumers.

How the Franchise Started?

Tutti Frutti Frozen Yogurt originated in Southern California, USA, in 2008.

The brand quickly grew from its first self-serve frozen yogurt store in Los Angeles to over 700 stores across 26 countries, including a strong presence in Australia since 2011.

The concept was designed to offer a healthy, indulgent treat with a focus on self-service, allowing customers to customize their frozen yogurt with a variety of natural flavors and an expansive selection of toppings.

The Australian franchise is managed under a master franchisor, steadily expanding across Victoria, Queensland, and other states, with rapid growth due to low setup costs, minimal staffing, and high profitability.

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FAQs

Investment ranges from approximately AUD 180,000 to AUD 300,000, covering fit-out, equipment, inventory, and franchise fees.

Royalty Fee: around 4%-5% of gross sales in many cases.

Marketing Fee: a small percentage is charged (approx. 5% marketing fee in some WA listings; national marketing contributions likely required).

Minimum Liquid Capital: about AUD $150,000 is cited in some sources.

Franchise agreement term often is 5 years + renewal options.
Not strictly required. Multiple sources say that the model is designed to be simple to operate, reducing the dependency on prior experience.

Having some retail or food service or management experience helps with operations, staffing, customer service, and day-to-day running.
Support includes marketing and advertising, training, operational manuals, site selection assistance, and ongoing business development support.

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