Belles Hot Chicken

Love the crunch? Time to own it.

About the Franchise

Belles Hot Chicken is a southern diner-style restaurant franchise known for its flavorful hot spice mix primarily using smoked paprika and cayenne pepper. The chicken is hormone-free and brined for a day before cooking. The menu includes specialty sauces like Belle’s branded ranch and blue cheese, sides such as mac and cheese and potato salad, and a selection of drinks including craft beers and rye whiskey with pickle juice.

The stores have a distinctive Nashville diner vibe and emphasize quality food, great drinks, and a lively atmosphere.

The franchise model is designed to treat franchisees as true business partners, offering options such as 50% ownership for $100,000 AUD to attract committed operators focused on running successful restaurants.

How the Franchise Started?

Belles Hot Chicken was founded in 2014 by Miranda Campbell, Reno Pontonio, and Morgan McGlone, a former model minder turned chef who developed a passion for fried chicken while living in Nashville, Tennessee.

Returning to Australia, McGlone partnered with Campbell to take over and rebrand a store in Fitzroy, Melbourne, renaming it “Belles Hot Chicken.”

The focus shifted to southern-style spicy fried chicken, which gained positive reviews and a cult following.

The brand expanded with pop-up locations in Sydney and permanent stores in Melbourne, Sydney, and Adelaide by 2025.

Latest Franchise News

FAQs

– Franchise Fee: Typically between AUD 50,000 – 70,000, granting rights to brand systems, recipes, and training.

– Setup Costs: Includes real estate and fit-out (AUD 300,000 – 600,000), equipment (AUD 100,000 – 200,000), inventory (AUD 20,000 – 40,000), marketing (~AUD 10,000 – 20,000), and working capital (~AUD 50,000 – 100,000).

– Overall Estimate: AUD 500,000 – 1,000,000 total investment, depending on location and scal
– Net Worth Requirement: Minimum AUD 1,000,000.

– Liquid Assets: At least AUD 500,000.

– This ensures franchisees have the financial stability to launch and sustain operations during early phases
– Offers full training and onboarding, guided by a 10-step program from interest registration to store opening

– Support includes: access to brand recipes and systems, operational mentorship, marketing resources, and comprehensive business development.

– Their approach emphasizes collaboration: franchisees are treated as owner-partners with shared responsibility for brand success

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