Boost Juice

Love smoothies? Time to own the bar.

About the Franchise

Boost Juice offers franchise opportunities to operate retail outlets specializing in fresh fruit juices, smoothies, and healthy snacks.

The brand is recognized for its energetic, fun stores and strong community focus. Franchisees benefit from a proven business model, comprehensive training programs, ongoing marketing support, and access to global brand resources through its parent company, Retail Zoo.

Boost Juice emphasizes innovation and health-conscious products tailored to changing consumer demands. It supports franchise partners with operational systems, shopfitting guidance, customer experience training, and an active loyalty program.

Franchise stores operate in diverse high-traffic locations such as shopping centres, airports, and transit hubs, contributing to sustained brand growth and franchisee success.

How the Franchise Started?

Boost Juice was founded in 2000 in Adelaide, South Australia, by entrepreneur Janine Allis. While on maternity leave in 1999, Janine observed the growing popularity of juice bars in the United States and wanted to bring a healthy fast-food alternative to Australia.

The first Boost Juice Bar opened on King William Street in Adelaide. The brand focused on fresh fruit and vegetable juices and smoothies free from preservatives and artificial additives.

The company now operates over 780 stores in more than a dozen countries and has become a global leader in the juice and smoothie bar sector.

Janine Allis’s vision was to create a brand where every customer leaves feeling just a little better, with a vibrant, friendly atmosphere and high-quality products.

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FAQs

A new Boost Juice store will cost approximately AUD 220,000 to AUD 350,000 plus GST. This covers the franchise fee, store design and fit-out, equipment, and training.

Additional funds are required for working capital, start-up stock, and local area marketing. A bank guarantee (rental bond) is also necessary for the lease.

Franchisees pay an ongoing royalty fee of 8% plus GST on gross sales and a marketing fee of 3% plus GST, payable monthly. Additional costs may include utilities, staffing, insurance, and rent.
Boost Juice expects franchise partners to be owner-operators, working full-time for the first 6 months.

Following this, they should commit at least 20 hours per week to the business. This commitment is important as owner-operated stores tend to be more profitable.
Boost Juice offers a comprehensive three-week training program at their Support Centre in Melbourne covering front-of-house and back-of-house operations, including customer service, smoothie preparation, and troubleshooting.

Post-opening, franchisees receive support from the Learning & Development team during their initial days of operation.

Ongoing support is available from Boost’s dedicated teams specializing in customer service, marketing, IT, finance, leasing, supply, HR, and store design. Each franchisee also has a dedicated Franchise Business Consultant to help address challenges and leverage strengths.

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