Chicken Treat

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About the Franchise

Chicken Treat is a fast-food restaurant chain that primarily operates in Western Australia. As of March 2023, Chicken Treat has over 60 outlets within Western Australia.

The company provides a range of rotisserie chicken, fried chicken, and burger meals. Chicken Treat also offers catering services for families, groups, and businesses.

It is owned by PAG Asia Capital through Craveable Brands, which also owns Red Rooster, Oporto, and Chargrill Charlie’s. Craveable Brands manages the entire project from start to finish, handling everything from property sourcing to design and fit-out.

Chicken Treat offers two primary store formats:

– Drive-Thru: The classic model that customers love, complete with restaurant seating. This model costs between $350,000 and $650,000 (plus GST).
– Shop Front: Perfect for high-traffic areas, these stores are a little easier on the wallet at $300,000 to $420,000 (plus GST). They’re designed to serve both dine-in and takeaway customers.

How the Franchise Started?

Chicken Treat was founded in 1974 by Frank Romano in Western Australia, introducing the public to a unique Mediterranean-style rotisserie cooking method for chicken.

Starting from a single shop in Midland, the brand quickly grew in popularity for its succulent, slow-cooked rotisserie chicken and crunchy fried chicken, alongside innovative chicken burgers and fresh sides.

Over more than four decades, Chicken Treat became a Western Australian institution, with a cult-like following, known for quality, flavour, and value.

The brand expanded under Australian Fast Foods and later became part of Craveable Brands, joining other well-known chains like Red Rooster and Oporto.

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FAQs

The initial investment varies based on the store format:

– Drive-Thru Store: Between $350,000 and $650,000 (plus GST).
– Shop Front Store: Between $300,000 and $420,000 (plus GST).
Yes, experienced franchisees have the opportunity to operate multiple Chicken Treat restaurants, leveraging their knowledge of the business and market to grow their portfolio within the brand’s expanding footprint.
Chicken Treat offers a comprehensive training and support program to ensure franchisee success:

– Franchise Partner Induction Program: A 10-week program designed to equip franchisees with the necessary skills and knowledge for managing a Chicken Treat restaurant.
– Ongoing Training: Continuous training opportunities to keep franchisees updated on best practices and new initiatives.
– Operational Support: Assistance with day-to-day operations, including staffing, inventory management, and customer service.
– Marketing Support: Access to national and local marketing campaigns to drive brand awareness and sales.
– Supply Chain Support: Reliable supply chain management to ensure consistent product quality and availability.
– Technology Support: Implementation of advanced technology systems for efficient operations and customer engagement.
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