Rather than traditional franchisees, IMO works with operators who are partners in the business.

This model allows operators to run their car wash sites while receiving ongoing strong marketing, operational support, and business coaching.

IMO provides prime site locations, state-of-the-art washing and drying equipment, and eco-friendly cleaning products.

Operators may also generate additional income through detailing and value-added services.

The business model is designed to be low-risk, with minimal upfront investment focused on a small refundable bond instead of hefty franchise fees.