Wendy’s Milk Bar, formerly known as Wendy’s Supa Sundaes, was founded on 31 July 1979 in Adelaide, South Australia by Bruce Koehne, John Hill, Geoff Davis, and Phil Rogers.
The first small store quickly gained popularity for its delicious ice cream sundaes, treats, and exceptional customer service.
Over the decades, Wendy’s Milk Bar has grown into a large franchise network with over 200 stores and kiosks across Australia and New Zealand.
The brand was acquired by Supatreats Australia, headquartered in Baulkham Hills, NSW.
In recent years, the franchise repositioned itself from an ice cream parlour to a broader milk bar concept, adapting its menu and business model to changing market needs.
