Oakberry has officially entered its “Accelerated Maturity” phase in the Australian market. Following a massive $67 million Series C funding round, the brand is no longer just a beachside staple but a dominant metropolitan player.

Key Growth Pillars for 2026:

• Target Store Count: Heading toward 100+ locations across Australia as part of a global push to hit 1,000 stores by the end of 2026.

• Transport Hub Integration: A major shift in 2026 is the move into Tier 1 infrastructure. Look for new kiosks in major CBD train stations (Sydney Central, Melbourne Flinders St) and international airport terminals.

• The “Sabalenka” Effect: Leveraging its partnership with World No. 1 tennis star Aryna Sabalenka, Oakberry is targeting “Fitness Clusters”—opening sites specifically adjacent to high-end Pilates studios and F45/BFT hubs.

“Our goal for 2026 is to solidify Oakberry not just as a product, but as a lifestyle brand. We are moving beyond the ‘first-mover’ advantage into a ‘brand dominance’ phase where Oakberry is synonymous with healthy fast food globally.“-Georgios Frangulis (Founder & Global CEO)

The Australian açaí market is projected to grow by over $67 million between 2025 and 2030, with a CAGR of 8.9%. Oakberry’s strategy of “unlimited toppings” and “layered assembly” has allowed it to maintain a 20% higher repeat-purchase rate than traditional “blended-base” competitors.

State-by-State Presence Snapshot (Feb 2026)

Oakberry is increasingly using kiosk and container formats in 2026. This allows them to fit into 15–20sqm spaces in shopping centers like Erina Fair, Wollongong Central, and Pacific Fair, significantly lowering the overhead for new franchisees compared to full-store fit-outs.

Oakberry’s vertical supply chain—owning the açaí processing in the Amazon—is what allows these diverse locations to maintain 100% consistency in product quality regardless of the store’s size or remote location.

The 2026 outlook for Australian health franchises remains bullish, driven by a 10.7% CAGR in the functional beverage sector. Brands like Oakberry and Top Juice are leading this charge by diversifying their menus to include everything from protein-packed smoothies to cold-pressed juices. For prospective investors, keeping an eye on the Top Juice and smoothies blog is essential for understanding how legacy brands are adapting to the rise of specialized açaí hubs.