Cafe2U offers a unique mobile coffee business model eliminating costs of rent and staffed retail stores, focusing on convenience and quality. Franchisees operate branded vans serving high-quality espresso coffee, cold drinks, and café-style food in designated exclusive territories. The business model is built for flexibility, allowing franchisees to set their working hours primarily during weekdays.

Extensive training is provided at the Cafe2U Academy, supported by a dedicated franchise support team. Franchisees benefit from national marketing campaigns and local marketing tools to grow the customer base.