Oporto is currently advancing a high-velocity national expansion strategy, driving growth across metropolitan and regional markets with development plans extending well into 2026.

This aggressive rollout has made the brand a key focus for investors looking at the best-value franchises for sale in Victoria, particularly as the brand scouts new high-traffic sites across Melbourne and major Victorian regional corridors.

In early 2025, Oporto celebrated the opening of its 209th restaurant at Robina on the Gold Coast, Queensland.

This milestone marks a continued acceleration in store rollouts that has cemented Oporto’s reputation as a franchise market leader in Australia.

Following the Gold Coast success, the brand confirmed the arrival of a new franchise in Griffith, New South Wales. The Griffith Oporto highlights the brand’s commitment to regional expansion and job creation.

For entrepreneurs evaluating good margin small business ventures, Oporto’s regional success provides a blueprint for scaling outside of hyper-competitive CBD environments.

Executive Insight: Therese Frangie, CEO

Oporto’s expansion is led by Therese Frangie, who has emphasised bringing Oporto’s bold menu to new communities while supporting franchise partners.

The strategy prioritises local market penetration and broadening customer access.

“Opening in regions like Gold Coast and Griffith demonstrates our commitment to making Oporto accessible nationwide and supporting motivated franchise partners as they grow their businesses,” said Frangie.

This focus on unit-level performance makes the brand a frequently cited example of the top-performing franchise model currently active in the Australian QSR space.

Franchise Growth Outlook

Oporto’s national footprint now spans more than 200 restaurants, with growth fuelled by a mix of metropolitan, suburban, and regional site openings.

• Annual Development Pace: Oporto has committed to opening roughly 20 restaurants per year through 2026.

• National Network: With more than 209 restaurants, Oporto utilises drive-thru and traditional shopfront formats to maintain its status as the best and efficient food franchises in Australia.

• Regional Growth: Expansion into Griffith and proposed sites like Tuggerah indicates a push beyond capital cities to capture underserved markets.

Oporto Franchise Growth Projection 2026

Expansion Roadmap

Oporto’s current and future growth strategy includes several key components:

1. Consistent Annual Openings: Maintaining a development pace of ~20+ restaurants per year supports both franchise stability and network scale.(Source: QSR Media)

2. Drive-Thru & Urban Formats: A mix of traditional indoor stores and drive-thru formats allows the brand to adapt to varying site opportunities and customer behaviours.

3. Regional Penetration: Opening restaurants in regional markets like Griffith reflects an approach that combines metropolitan strength with community reach.

4. Franchise Partner Support: Oporto’s franchising proposition includes operational training, marketing systems and site selection guidance to help franchisees succeed.

Together these strategic pillars position the brand’s franchise network to grow sustainably through 2026 and beyond.

Specialist Insight: The Monkish Take

Oporto is a standout because it avoids the “race to the bottom” on pricing by leaning into its unique Portuguese heritage.

For investors comparing established brands with independent startups, Oporto provides a compelling case for the former—offering a “made-to-order” quality that enables premium margins in the competitive chicken sector.