“More than a year into the top job, we are refocusing Oporto on its core menu, franchise relationships, and brand identity… I wanted to rebuild a brand people feel excited about again. Continued growth for our franchise partners is what defines success—when their businesses thrive, the brand thrives.” — Therese Frangie, CEO, Oporto.
“We’re definitely facing a softer market… We’ve got customers coming in less frequently and spending less each time. There’s also more competition in the market than ever before, and chicken is under assault… So, for us it’s about how we support our franchisees to continue to operate in this sort of market using data-driven optimisation.” — Simon Revelman, CIO, Craveable Brands.
| Metric | Details |
Initial Investment | $350,000 – $900,000 AUD (Highly format dependent) |
Pequeño (Small Format) | $350,000 – $400,000 AUD |
Food Court / Strip | $450,000 – $700,000 AUD |
Drive-Thru Format | $570,000 – $900,000 AUD |
Ongoing Fees | 6% Royalties + 4% to 6% Marketing of weekly gross sales |
Current Target Build Sites | Wollert (VIC), Forest Lakes (WA), Meadowbrook (QLD), and Manor Lakes (VIC) |
| Financial Metric | Oporto | Nando’s | KFC Australia |
Initial Investment | $350,000 – $900,000 AUD | $643,000 – $1,000,000 AUD | $1,500,000 – $2,500,000+ AUD |
Capital Tier | Mid-Tier Value Play | Premium Mid-Tier | Enterprise-Tier Heavyweight |
Initial Franchise Fee | Varies by application/format | Included in initial setup | ~$45,000 AUD |
Royalty Fee | 6.0% of gross weekly sales | 7.0% to 8.0% of gross sales | 4.0% to 5.0% of gross sales |
Marketing Levy | 4.0% to 6.0% | 4.5% to 5.5% | 4.5% (plus digital ordering fees) |
Combined Fee Load | 10.0% – 12.0% | 12.5% (Highest in segment) | 9.0% – 12.5% (Format dependent) |
Minimum Cash Required | ~$200,000 liquid | ~$250,000+ liquid | $750,000 liquid cash minimum |
Ideal Asset Formats | Pequeño (Small), Strip, Drive-Thru | Dine-in Casual, High-Street Retail | Standalone, Greenfield Drive-Thru |
Parent Entity Support | Craveable Brands Group | Wholly-owned corporate/selective | Yum! Brands Global Network |
For franchisees comparing options, here are the main investment and fee figures for the top three chicken QSR brands:
Oporto: Initial investment from $350,000 for small-format locations, initial franchise fee $45,000, royalties 7% of gross sales, plus 4% marketing levy.
KFC: Initial investment from $750,000, initial franchise fee $60,000, royalties 5% of gross sales, plus 5% marketing levy.
Nando’s: Initial investment from $600,000, initial franchise fee $50,000, royalties 9% of gross sales, plus 4% marketing levy.
Oporto offers the lowest baseline capital barrier of the three, notably through its small-format urban layouts. While KFC yields immense volume and lower base royalties, its $750,000 cash requirement creates a strict barrier for solo operators. Conversely, Nando’s high royalty weight puts added pressure on gross item margins.
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