Guzman y Gomez (GYG) has emerged as one of Australia’s most exciting opportunities in the quick service restaurant (QSR) industry. Known for its bold Mexican-inspired menu, digital-first operations, and strong customer loyalty, GYG continues to gain traction among investors looking for scalable food franchise models.
GYG’s business performance has accelerated rapidly over recent years. In FY25, the brand achieved global network sales of AUD 1.18 billion, representing a 23% year-on-year increase. Pro-forma EBITDA reached AUD 65 million, while NPAT rose to AUD 14.5 million, confirming strong profitability and disciplined expansion.
Its drive-thru formats lead the charge, generating average weekly sales of around AUD 106,000 per store, with consistent same-store sales growth across the network. This financial strength positions GYG as one of Australia’s top-performing QSR franchises.
GYG’s growth ambitions are clear — with 12 new stores planned for 2025 across key Australian markets. The brand’s commitment to operational excellence and franchise support continues to attract strong investor interest.
Recognition at the QSR Media Awards 2025 highlights GYG’s leadership in innovation, employee development, and customer experience. Within the broader landscape of food franchises in Australia, GYG stands out for its ability to combine consistent financial results with a forward-looking brand strategy.
GYG’s business model is designed for both first-time investors and experienced operators. The average setup investment ranges between AUD 1.7 million and 2.0 million, depending on restaurant size and location. Franchisees are generally expected to provide AUD 700,000–800,000 in liquid capital, with financing available for the balance.
Ongoing costs include a 6% service fee on gross sales and a 4% marketing contribution, which funds GYG’s large-scale advertising and brand campaigns. Each franchisee also receives end-to-end support — from site selection and restaurant design to operations and marketing — ensuring every new partner launches with a strong foundation.
Investing in a GYG franchise offers more than ownership — it’s a partnership with one of Australia’s most dynamic QSR brands. Franchisees benefit from national marketing, advanced training, and world-class operational systems that support sustainable growth and profitability.
