In 2026, Chicken Treat continues to build momentum as one of Australia’s most recognisable chicken quick-service restaurant (QSR) franchises. Originally founded in Western Australia, the brand has evolved from a regional favourite into a nationally expanding franchise system under the ownership of Craveable Brands, the group behind Red Rooster, Oporto and Chargrill Charlie’s.
As part of Craveable Brands’ wider strategy, Chicken Treat is actively modernising its brand, technology and franchise model to strengthen store performance and improve customer experience across Australia. Investments in digital ordering platforms, loyalty programs, store refurbishments and franchisee support systems are playing a key role in driving operational efficiency and long-term franchise growth.
Recent promotional activity has also kept Chicken Treat in the spotlight. The continuation of value-driven offers such as the $5.50 Chicken Roll & Chips lunch deal into 2026 reflects the brand’s focus on affordability and foot-traffic growth during a period of ongoing cost-of-living pressure for Australian consumers (Source: Frugal Feeds Australia).
Chicken Treat has entered a significant expansion phase, aiming to extend its reach well beyond its traditional Western Australian base.
Current network size: Approximately 65 restaurants nationwide, with the majority still located in Western Australia
East Coast expansion: Entry into New South Wales and Victoria, including Sydney locations such as Eastern Creek and Crows Nest
Victoria growth: Transition from delivery-only concepts into physical store formats
WA regional growth: Continued investment in regional Western Australia, serving long-standing local communities
Looking ahead, Chicken Treat has stated plans to open more than 12 new restaurants over the next two years, with longer-term ambitions to grow the network toward 70+ locations nationally (Source: QSR Media Australia)
Chicken Treat remains actively focused on franchise recruitment as part of its 2026 growth strategy. Opportunities are available across metro growth corridors and emerging regional locations, including Western Australia and select East Coast markets.
Franchisees benefit from:
Structured onboarding and comprehensive training programs
Centralised marketing and promotional support
Established supply chains and operational systems
Strong brand recognition paired with modernised store formats
This model is designed for owner-operators seeking a supported entry into the Australian QSR franchise sector, backed by a nationally recognised brand.
In 2026, Chicken Treat stands out as a heritage Australian franchise brand with renewed national ambition. By combining strong regional loyalty, value-focused promotions, brand modernisation and disciplined expansion planning, the franchise is positioning itself for sustainable long-term growth.
As part of the Craveable Brands portfolio, Chicken Treat benefits from scale, shared expertise and continued investment in systems that enhance franchisee performance. For entrepreneurs researching Chicken Treat franchise news or franchise costs, the brand represents a compelling mix of local credibility, national opportunity and structured franchise support.
With new stores planned, franchise recruitment underway and brand evolution continuing, Chicken Treat is well-placed to expand its footprint and influence within Australia’s competitive chicken QSR market in 2026 and beyond.
