Chickita — an Asian-inspired flame-grilled chicken dining concept — is building momentum in the Australian market following recent openings in Melbourne suburbs and is positioning itself for expanded franchise development nationwide. The concept’s arrival in Australia reflects growing appetite for quality, flame-grilled chicken offerings with bold Asian flavours.

The brand, founded by Australian chef Asif Mehrudeen, began in Southeast Asia before entering the Australian market, bringing its signature flame-grilled chicken and vibrant sauces to consumers. Chickita’s ethos — rooted in community and shared dining experiences — has helped it differentiate from traditional chicken outlets and attract both diners and prospective franchisees.

Recent activity in Victoria includes the opening of outlets such as Chickita Highpoint and the upcoming Chickita Clyde North location, signalling growing investment in the state. These openings offer local communities access to fresh, Asian-inspired flame-grilled chicken, sides, salads, wraps and signature sauces developed from over 20 years of culinary expertise.(Source : Chickita)

Franchise Growth Strategy & Support

Chickita’s franchise model is designed to appeal to both experienced food operators and aspiring entrepreneurs, offering a comprehensive support system from initial planning to ongoing operations:

• Winning Concept Formula: A signature sauce blend and Asian-inspired menu that delivers bold flavours and differentiation in a crowded chicken market.

• Comprehensive Franchise System: Chickita provides training and operational support including business planning, marketing and site selection guidance.

• Continuous Innovation: A dedicated R&D team working on menu development and up-to-date food trends to keep offerings fresh and attractive.

• Multiple Revenue Streams: Beyond dine-in and takeaway sales, Chickita’s model includes retailing signature sauces and branded merchandise for added revenue potential.

Prospective franchisees can expect a structured onboarding process — from application and franchise disclosure through to training programs and site selection support with headquarter involvement.

Chickita’s approach emphasises empowering franchise partners with robust support systems and a differentiated product offering designed to attract loyal customers and repeat visits.

“Chickita is about bringing people together through great food and vibrant flavours — and we’re excited to see how our concept resonates with communities across Australia as we expand,” said Asif Mehrudeen, Founder of Chickita®.
The brand’s flame-grilled chicken philosophy and community-rooted ethos continue to drive its appeal as a scalable franchise opportunity.

Key Drivers of Expansion

Chickita’s growth in Australia stems from several strategic foundations:

1. Unique Flavour Identity: The brand’s Asian-inspired flame-grilled chicken with six signature sauces differentiates it from traditional chicken franchises.

2. Cultural Relevance: The concept emphasises community and shared dining experiences, aligning with trends toward casual group dining.

3. Targeted Site Development: Early openings in Melbourne’s vibrant food and retail precincts demonstrate franchise interest and market receptivity.

4. Comprehensive Franchise Support: A structured franchise system with training, R&D and ongoing operational support helps new franchisees scale efficiently.

5. Multi-Country Footprint: With existing presence in Vietnam and Malaysia, Chickita leverages international experience to inform its Australian growth strategy.(Source: BusinessToday)

These pillars provide a clear road map for Chickita’s Australian expansion, particularly as interest in flame-grilled and healthy chicken options continues to grow among consumers.