Oakberry

Oakberry Franchise – Brazilian Açaí Bowls & Healthy Quick Service in Australia
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About the Franchise

Oakberry operates a quick service restaurant (QSR) franchise model specialising in authentic Brazilian açaí bowls and smoothies, featuring customisable toppings such as granola, fruit, seeds, nut butters, and more.

Franchisees benefit from a globally recognised brand and a proven operational system that emphasises speed, consistency, and quality with straightforward menu offerings. The concept is well-suited to shopping centres, retail strips, food courts, and health-oriented precincts with strong foot traffic.

Comprehensive training and support are provided to help franchisees launch and grow their stores, including operational training, layout and construction guidance, marketing support, and ongoing assistance from Oakberry’s Australian support team.

Investment details (AUD – estimated):

– Estimated franchise fee: AUD 40,000 (included in total cost) – Total estimated investment: AUD 250,000–350,000+ (depending on store size, location, and fit-out)

Royalty and marketing fees typically include ~6% royalty and ~2% marketing contributions on gross sales.

How the Franchise Started?

Oakberry was founded in 2016 in São Paulo, Brazil as a healthy quick-service brand focused on açaí bowls and smoothies, combining natural ingredients with customisable toppings to meet demand for nutritious, on-the-go food options. Today, Oakberry has grown into a global franchise with stores across multiple continents and continues rapid international expansion.

The brand entered Australia and has been expanding its presence through franchise and corporate openings, building a network of açaí bowl outlets in high-traffic shopping centres and lifestyle precincts. Oakberry is recognised for its simple, flexible store format and strong appeal among health-focused consumers.

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FAQs

The estimated total cost to open an Oakberry store is around AUD 250,000 to 350,000+, which includes an AUD 40,000 franchise fee as part of the full build-out and operational setup.
Oakberry provides in-depth training for franchisees that covers brand immersion, operations, marketing, construction and design, and pre-opening preparation. Additional field training and support during the first store’s launch are also provided.
Oakberry has been rapidly expanding in Australia with sites across several states, including franchise stores in New South Wales (e.g., Dee Why, Miranda), Victoria (Carlton), and Queensland (Biggera Waters, Palm Beach). Expansion continues into additional metropolitan and regional markets as part of its growth strategy.

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