Seoul Garden

Love Korean BBQ? Own the experience.
Enquire Now
Facebook Twitter Youtube

About the Franchise

Seoul Garden’s franchise opportunity in Australia offers a dining experience centered on authentic Korean BBQ and hotpot with a variety of options including halal meats, premium Wagyu beef, seafood, and traditional Korean specialties.

The brand recently launched its flagship Australian restaurant in Chadstone Shopping Centre, Melbourne, featuring over 50 hot pot variations and seating for 130 guests in a stylish, marble-furnished venue.

Franchise stores are required to be a minimum of 2,100 square feet and the franchise term is typically 10 years.

Franchisees benefit from comprehensive global support including menu research and development, quality management, grand opening programs, and marketing initiatives.

The brand continues to expand in Australia with a focus on replicating the experiential dining success it has enjoyed in Asia.

How the Franchise Started?

Seoul Garden was founded in 1983 in Singapore and has since become one of the leading Korean BBQ and steamboat restaurant chains in Southeast Asia.

The brand pioneered the grill-and-steamboat self-cooking concept, allowing customers to cook and enjoy their own food in a fun, social atmosphere without the dependency on chefs in the kitchen.

Over decades, Seoul Garden expanded globally with a successful franchise and corporate model, reaching more than 90 locations across six countries including Singapore, Malaysia, Indonesia, and Australia.

Latest Franchise News

FAQs

Franchise agreements are usually 10 years, with a minimum store size requirement of 2,100 square feet.
Managing high-volume operations: buffets and hotpots have high throughput of customers and high food costs, so waste control, inventory management, supplier relations are critical.

Maintaining food quality, cleanliness, hygiene, particularly with raw meats, seafood, and self-service bars.

Staff training & retention, since large venues have more staff.
The Seoul Garden Group (in its Asian operations) offers support in menu & product development, R&D, training and compliance, marketing strategies.

These are part of their standard franchise offerings.

For Australian sites, premium locations (e.g. Chadstone, Sunnybank) have been labelled “flagship” and show elevated design investments, which implies support in store design & interior for franchisees.
franchise newsletter

Get in Touch!

If you are interested in this Franchise or similar Franchises, we would love to speak with you.
Feel free to reach out by filling the form.

Similar Franchises

Send Enquiry!