The Chocolate Room

Sweeten Your Success with The Chocolate Room
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About the Franchise

The Chocolate Room is an Australian‑born chocolate café franchise offering a range of chocolate drinks (including Italian‑style hot chocolates), frappes, shakes, coffee, handmade Belgian chocolates, desserts, waffles and savoury café items.

The franchise model features multiple store formats — from full café lounges to kiosks and takeaway counters — allowing flexibility in site size, investment and target market.

Franchisees benefit from a recognised global brand, established product menu, supply chain relationships, and a concept that blends indulgent treats with everyday café culture.

The Chocolate Room operates in Australia and about eight other countries, with more than 275+ cafés internationally.

Its target customers range from families and students to café lovers and dessert seekers — making it a concept built around a strong emotional connection to chocolate and social café experiences

How the Franchise Started?

The Chocolate Room was founded in 2006 in Geelong, Victoria, Australia, as a specialist chocolate café offering a unique chocolate experience that customers loved.

It grew rapidly as a café concept focused on premium hot chocolates, chocolate drinks, desserts, coffee and sweets.

Although relatively young compared with some legacy café brands, it has expanded internationally and now operates in multiple countries with hundreds of stores worldwide.

Headquartered now in Sydney, the brand has leveraged its Australian roots and café appeal to build a global presence.

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FAQs

The total investment to open a franchise generally ranges from AUD $250,000 to $400,000 depending on the store format (full café, kiosk, takeaway), location, fit‑out, equipment and working capital needs.

This includes the initial franchise fee (around AUD $40,000), café fit‑out and equipment, point‑of‑sale systems, initial stock, marketing launch costs, and working capital.

To qualify financially, typical requirements include approximately AUD $100,000–$150,000 in liquid capital and a net worth of $300,000+.
The Chocolate Room seeks enthusiastic entrepreneurs passionate about hospitality, customer service and the café/food‑and‑beverage industry.

While prior hospitality or café management experience can be helpful, it’s not strictly required — what matters most is a commitment to delivering high‑quality service and operating a branded café.

Franchisees are expected to manage daily operations, lead a customer‑focused team, maintain product and brand standards, and ensure an inviting café experience.
The Chocolate Room provides comprehensive support from site selection and store setup through to ongoing operations, with a professional franchise team to assist you at each stage.

Support includes training on café operations, product preparation, staff hiring, inventory and supply management, and marketing guidance tailored to local areas and overall brand campaigns.

Franchisees receive ongoing operational mentoring and support to help maintain consistency, improve customer loyalty, troubleshoot challenges and grow their business as part of a global network.

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