Zaxby's

Love the crunch? Time to own it.

About the Franchise

Zaxby’s is a fast-casual chicken restaurant franchise offering a variety of menu items, including:

– Chicken fingers, wings, sandwiches, salads, and signature sauces
– Beverages and sides to complement meals

The franchise model focuses on:

– Store Formats: Traditional dine-in, drive-thru, and delivery-friendly layouts
– Franchisee Support: Comprehensive training, marketing campaigns, and operational assistance
– Brand Recognition: Established in the U.S. market with a loyal customer base
– Operational Efficiency: Proprietary systems for inventory, point-of-sale, and customer loyalty

How the Franchise Started?

Zaxby’s was founded in 1990 in Statesboro, Georgia, USA by childhood friends Zach McLeroy and Tony Townley.

Their vision was to create a fast-casual restaurant offering high-quality chicken fingers, wings, and sandwiches in a fun, welcoming environment.

The first location, near the Georgia Southern University campus, quickly became popular. By 1994, Zaxby’s began franchising, expanding across multiple U.S. states.

The brand now operates over 900 locations in 17 states and is known for its distinctive menu, fun atmosphere, and loyal customer base.

Latest Franchise News

FAQs

– Initial Franchise Fee: Approximately AUD $56,000

– Total Initial Investment: Between AUD $456,000 and $1,062,000

– Franchisees pay a royalty fee of around 6% of gross sales. Marketing contributions range from 2.5% to 5% of gross sales, supporting national advertising campaigns and brand promotion.
Prospective franchisees typically follow these steps:

1. Submit an initial online inquiry expressing interest

2. Undergo a qualification review, including financial and business experience

3. Attend a Discovery Day at Zaxby’s headquarters

4. If approved, sign a franchise agreement and begin site selection, store development, and training
Zaxby’s offers robust support, including:

– Training: Initial and ongoing programs covering operations, customer service, and management

– Marketing: National and local campaigns to drive awareness and engagement

– Operations: Guidance for site selection, store layout, staffing, and supply chain management

– Technology: Proprietary systems for inventory management, POS, and loyalty programs

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